Purpose:
The purpose of the Annual Report is to ensure that your organization communicates its past performance and future goals in a clear and concise manner in order to believe and attract your shareholders and contributors to continue their contributions.
Why it is important to write the Annual Report:
The Annual Report is one NGO marketing tool that is sent to various stakeholders in the organization. The purpose of submitting an annual report is to adapt to the organization’s goals, missions, projects and people. The Annual Report is a very important document for those who contribute to the organization. The organization bases its accountability on its donors through an annual report. In an annual report, donors should be provided with tangible evidence of the services they have paid in total. The annual report is a piece of the organization that shows how the contributions made are used wisely. The annual report is a standard document that helps to structure their public trust. The main objectives of having an Annual Report are being made below.
Submission of annual report is compulsory for any NGO at the time of filing income
This year’s report is distributed to donors, stakeholders, collaborators, and community members to keep them informed of the activities and influence of the NGO
Annual Report as an Important Tool to Establish Organizational Integrity The Key to a Good Annual Report:
The Annual Report contains a description of the key activities, a review of the progress and results obtained during the year; and information on the names of Board members, position on the Board, remuneration or reimbursement and should contain brief financial information
Maintain a positive balance between the informative and positive part of the annual report.
The design of your annual report is as important as its content. Both work together to achieve a positive image of your organization.
New graphic designs should be presented in the Annual Report to achieve your project goals
The Annual Report needs to be properly understood in the right size, format and paper
People should feel “ready” when they take your annual report.
Be environmentally friendly and email your annual reports to participants.
Useful parts of annual reports are given below:
Template I – Annual Report
1. Index / Content:
It contains a list of each chapter listed in the annual report. Proper headings should be given in these chapters and page numbers.
2. Governing Body:
A brief description of the people sitting on the board. Brief information and access by the Chairperson may be given in one paragraph
3. Advisory Council:
A brief description of the people sitting on the advisory council. Brief information and access by the Chairperson may be given in one paragraph
4. Statement by the Chairperson or Deputy Chairperson:
One or two notes are made by any of them that will explain the total impact of the organization made throughout the financial year. They can also tell about the big success stories and organizational growth in different areas.
5. Recognitions:
The recognition should be given to the Board and the advisors of the organization. We also need to mention the Funding agencies, Corporates and Government Departments supporting the organization for various projects.
6. Past achievements of the Governing Board of———————————— (Name of organization)
7. Testimonials of people for organizational achievements.
8. Project Intervention:
This includes a detailed report on the implementation of a specific project that describes the type of activities performed, the number of beneficiaries used by the program, the successes, the nature of the partnership, new methods and the scope of the replication. It may also include Success Stories. Images should also be included in this section that will explain them for various tasks.
9. Capacity building:
Here you can tell about your efforts to train your organization’s employees. It should outline all your focus on building the strength of its non-profit organizations. The number of training programs, photographs, number of employees attending the same should be listed in this section.
10. Research and Evaluation:
Explain your evaluation and evaluation plans that will support your efforts. Write about your year-long research projects. Provide information about the type of documentation that will support your marketing efforts. Explain the short research topic. Explain your geographical focus. Define your sample size and design followed by key discovery. You can have a separate text box for details of any work done based on research and approval.
11. Promotion and Communication:
Explain your security and communication strategies and programs. Provide information about the people you talk to about advertising efforts.
12. Adding pilot projects:
Give a description of the pilot projects you have started. It also outlines the potential for NGO in all sectors.
13. Books:
Give the names of all your books and a brief introduction to each of them.
14. Financial Summary:
Provide your said worksheet with a statement of income and expenditure for the previous financial year.